Starbucks CEO Brian Niccol makes $96 mn in first four months on the job

Niccol's annual pay package is likely to be valued at about $113 million at the time of his hiring, with a large part tied to equity to replace awards from his prior employer that he had to relinquish

Brian Niccol
Niccol was recruited from Chipotle Mexican Grill Inc. to turn the business around | Image: Bloomberg
Bloomberg
2 min read Last Updated : Jan 25 2025 | 6:38 AM IST
By Daniela Sirtori
 
Starbucks Corp. awarded new Chief Executive Officer Brian Niccol about $96 million for four months of work last year, one of the biggest compensation packages in corporate America. 
About 94 per cent of Niccol’s pay came from stock awards, according to a filing. Most of them are tied to performance and the rest are time-based, vesting over a three-year period. Niccol, who joined Starbucks in early September, also got a $5 million sign-on bonus after his one-month anniversary with the company. 
 
Starbucks ousted its prior CEO last year after a string of sales declines. Niccol was recruited from Chipotle Mexican Grill Inc. to turn the business around. The coffee chain didn’t require Niccol to move to the Seattle, where Starbucks is based, and agreed to cover temporary housing costs in the area as well as use of the company jet.
 
Friday’s filing shows Starbucks paid more than $143,000 in housing expenses, about half of which were tax-related payments. Niccol also spent about $72,000 flying between his home in southern California and Seattle, and about $19,000 related to other personal use of company aircraft.
 
Bloomberg estimated Niccol’s annual pay package to be valued at about $113 million at the time of his hiring, with a large part tied to equity to replace awards from his prior employer that he had to relinquish. He ranks near the top 20 highest-paid CEOs, according to the Bloomberg Pay Index.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :StarbucksStarbucks offerChief executive officerCoffee

First Published: Jan 25 2025 | 6:38 AM IST

Next Story