Business Standard

Classic Legends to bring Yezdi bikes back on Indian roads after 25-year gap

Launches three models with prices starting from 198,000 from 300 dealer outlets

Classic Legends to bring Yezdi bikes back on Indian roads after 25-year gap
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Shally Seth Mohile Mumbai
Classic Legends, the motorcycle company part-owned by Mahindra Group, on Thursday re-launched the Yezdi brand of classic motorcycles for the Indian market.

The brand is making a comeback in India after 25 years and part of a larger strategy to tap into the fast-expanding, mid-market segment (350-600 cc) in India and globally, and create niches within that, Anupam Thareja, co-founder Classic Legends, told Business Standard.

With prices at Rs 1.98-2.19 lakh (ex-showroom, Delhi) across three styles — the Roadster, Scrambler, and Adventure — the models are on sale in 300 showrooms of the company.

“Globally the mid-market segment has expanded. And it was

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First Published: Jan 13 2022 | 3:59 PM IST

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