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Brakes on Civic, CR-V car models: How Honda lost the plot in India

Honda, which is shifting its entire manufacturing facility to Tapukara in Rajasthan, however, says this will help it to rationalise cost and have a better shot at profitability

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Honda's market share has consistently declined and at 3.5 per cent at the end of November, it stands seventh in the pecking order, behind its global rival Renault and new entrant Kia Motors

Arindam Majumder New Delhi

4 min read Last Updated : Dec 24 2020 | 7:58 AM IST

Last year, when Honda re-launched the Civic, its popular sedan, after a gap of six years, Rajesh Goel, head of Sales & Marketing at the Japanese car-maker’s Indian subsidiary, said the iconic model would, along with compact sedan Amaze and premium SUV CR-V, beat the growth rate of its peers in a slowdown year.

But then the pandemic struck, and the two-month lockdown worsened things. And today, Honda announced that it was closing its oldest plant, in Greater Noida, and also discontinuing the Civic and the CR-V in India.

“It’s a perform or perish signal from the headquarters,” says a

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