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The mystery of 'data capitalism'

The book's central theme is that traditional markets based on money and price are now being replaced by data and information

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Praveen Chakarvarty
Reinventing Capitalism in the Age of Big Data
Viktor Mayer-Schonberger and Thomas Ramge
Hachette
273 pages; Rs 599

I have been a book reviewer for Business Standard for nearly five years, reviewing books across the spectrum from economics to political biographies and sports. So when BS sent me a book titled Reinventing Capitalism in the Age of Big Data for review, I thought the timing could not have been better, given my recent appointment as the chairman of data analytics for the Congress. 

A book whose title promised to explain how traditional economic theory will be upended by data sounded mouth-watering. And when