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To celebrate the fifth anniversary in India of online sales platform Amazon, its founder and top boss, Jeff Bezos, decided to give away cash-back as a thank you gesture, in their Amazon Pay wallets.
What he subtly did was to raise more customers for the digital wallet and push the usage further.
Amazon aims to create a one-stop shopping solution for everything — groceries, fashion, automobile accessories, books, music, entertainment, etc. It has been working overtime to hinge all this on its digital wallet.
While in an online marketplace war with Flipkart, experts say it is getting ready to take
