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ASCI launches mobile app to curb misleading advertisements

A person can track status of complaints they registered on ASCIonline Mobile App

Urvi Malvania  |  Mumbai 

In a bid to address misleading advertisements, the Advertising Standard Council of India (ASCI) launched its consumer complaint mobile application – ASCIonline, to provide consumer complaint services on a mobile app besides providing the facility online.

The mobile app is currently available on android and iOS platforms.

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Talking about the initiative, Narendra Ambwani, ASCI chairman said, “One of the goals of ASCI is to provide convenient access for lodging complaint and hence this launch of mobile app. "

Today mobile devices are more widely used compared to desktops. With growing use of smartphones, consumers want apps to put power of doing transactions in their pocket. ASCIonline Mobile App is consumer friendly and can be freely downloaded. It will be very useful as one can track the status of the complaints which he or she registered on our portal with the help of the App, he added.

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Key features of ASCIOnline:

Lodge complaint: Lodge complaints by simply providing advertisement details and objection. Users can also attach the files like image or video or YouTube link of that advertisement.

History: Check the history of all previously registered complaints with the latest status and all other details.

Complaint Tracking: Simply track the status of the complaints by providing the tracking code of the complaint.

Manage profile: Manage profile and contact details.

Push Notifications: Receive the automatic push notifications when status of your complaint gets changed.

No need to Login/Logout: It’s always on and connected.

First Published: Wed, June 17 2015. 13:40 IST