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At least half billion new users to log in internet by 2022: Omidyar report

Omidyar Network India report sees structural changes for future e-commerce

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3 min read Last Updated : Nov 28 2019 | 10:06 PM IST

A research report conducted by social impact investment firm Omidyar Network India indicates that at least half a billion new users will log into the internet between 2017 and 2022. But the kind of usage and the demographic driving that change will be entirely different from the first online users.

Omidyar Network India’s Managing Director Roopa Kudva says that the paper which supports her firm’s investment thesis found that the big changes will be threefold: New users will come from smaller towns and cities, will be largely women, and that their consumption patterns will be led by different drivers than

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