Breakfast brand Soulfull says will use Tata's distribution chain for reach

Tata group acquired Kottaram Agro Foods Ltd, the owner of Soulfull brand, for an enterprise value of around Rs 155 crore

Soulfull, a millet-based breakfast cereal and snacking brand acquired by Tata Consumer Products Ltd (TCPL) plans to expand its distribution network by more at least three times, said Prashant Parameswaran, Managing Director and Chief Executive Officer (CEO) of the company.

Tata Consumer Soulfull Private Ltd has a reach in around 12,000-15,000 outlets spread across 12 cities in India, most of which is located in metro and urban areas.

“Post the acquisition by TCPL, we aim to tap into the parent company’s vast distribution network spread across India. From the TCPL side, Soulfull fits into its existing portfolio of teas and