CESC mulls opening snack manufacturing unit for FMCG venture

Firm recently picked up 70% stake in Apricot Foods Pvt Ltd- owner of the e-Vita brand

Shortly after making its foray into the fast moving consumer goods (FMCG) space by floating a new closely held company, Guiltfree Industries, which currently deals in the snacks business, CESC Ltd will shortly be coming up with its own plant to manufacture snacks.

It has shortlisted potential locations, which includes food parks, in West Bengal, Rajasthan, Uttarakhand, Uttar Pradesh and Telengana. The venture will entail an immediate investment of Rs 70-80 crore. 

“After launching the Too Yum brand, we are seeing that the demand exceeds supply in a big way and hence we have decided to build our own plant