Cultural differences? Star India in flux as Disney effect gains ground

Will the Disney takeover of Star be good or bad for India’s largest media firm? As a mini exodus begins at Star India, the entertainment industry is abuzz with this and other questions. The coming months will see the Disneyfication of Star — that means less focus on sports and broadcasting, more on streaming. It will see a greater emphasis on margins, hiving off of some businesses (like Tata Sky) and slowing investments in others (broadcasting). The process towards a Disneyfied Star —more staid and somewhat bureaucratic —has begun. 

Last year, soon after Disney took over, Star lost country manager Sanjay