Despite stiff competition, how Pepperfry plans to retain pole position

The online furniture firm says it will stick to four-pronged growth strategy

Pepperfry, the country’s largest online furniture player, has chalked out an expansion plan to tap the growing demand, especially in non-metro towns, for furniture in the Covid times.

The recent acquisition of its biggest rival Urban Ladder by Reliance Retail for Rs 182 crore would mean more competition for the Mumbai-headquartered player, which is planning to go public next year. Its Co-founder and Chief Executive Ambareesh Murty, however, feels competition is always good. “It’s great that they’ve ente­red the space because more competition is always good.” 

Another major competition brewing for Pepperfry is from Swedish furniture retailer IKEA, which is planning both