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E-commerce, IT, telecom and pharma buck lockdown trend, stay resilient

Confined indoors, people veered towards over-the-top (OTT) platforms and ordering everything online

e-commerce, digital, online, amazon, flipkart, festive sales, consumer
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India’s data consumption (March-July) grew 947 per cent over pre-Covid times

Sai IshwarPeerzada AbrarMegha ManchandaSohini Das Mumbai | Bengaluru | New Delhi
Despite rising Covid-19 cases and a deepening economic gloom, lifestyle changes effected in the past six months have resulted in a few sectors bucking the trend. Confined indoors, people veered towards over-the-top (OTT) platforms and ordering everything online.

E-commerce was one of the sectors to witness steady demand during the lockdown, when even manufacturing took a hit. After teething troubles with logistics and movements of trucks along highways, e-commerce sites saw orders pouring in. Around June, analysts had said the bulk of the orders were for small-ticket items, but the pandemic is expected to help the sector.

The festival season is expected

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First Published: Sep 23 2020 | 12:21 AM IST

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