 "e-commerce, digital, online, amazon, flipkart, festive sales, consumer")
Despite rising Covid-19 cases and a deepening economic gloom, lifestyle changes effected in the past six months have resulted in a few sectors bucking the trend. Confined indoors, people veered towards over-the-top (OTT) platforms and ordering everything online.
E-commerce was one of the sectors to witness steady demand during the lockdown, when even manufacturing took a hit. After teething troubles with logistics and movements of trucks along highways, e-commerce sites saw orders pouring in. Around June, analysts had said the bulk of the orders were for small-ticket items, but the pandemic is expected to help the sector.
The festival season is expected
