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Ford-Mahindra alliance: Why the deal is a win-win for both

Ford and Mahindra said in a joint announcement they would seek ways to collaborate on a wide range of projects

Mahindra Logistics Ltd
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The logo of Mahindra and Mahindra is seen at a showroom in Mumbai. Photo: Reuters

Reuters Mumbai/Detroit
Ford Motor Co and Indian vehicle maker Mahindra and Mahindra Ltd said on Monday they will launch a strategic alliance to counter challenges posed by fast-changing technology and global competition.

The agreement, which builds on a former alliance that was unwound in 2005, is another sign that Ford’s Chief Executive Jim Hackett, who took over in May, has begun to steer the automaker in a different direction.

Ford and other global automakers are under pressure as policymakers demand they shift their product lines entirely to electric vehicles over the next two to three decades. One potential benefit to Ford of