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Ford-Mahindra alliance: Why the deal is a win-win for both

Ford and Mahindra said in a joint announcement they would seek ways to collaborate on a wide range of projects

Reuters  |  Mumbai/Detroit 

Ford Motor Co and Indian vehicle maker Mahindra and Mahindra Ltd said on Monday they will launch a strategic alliance to counter challenges posed by fast-changing technology and global competition. The agreement, which builds on a former alliance that was unwound in 2005, is another sign that Ford’s Chief Executive Jim Hackett, who took over in May, has begun to steer the automaker in a different direction. Ford and other global automakers are under pressure as policymakers demand they shift their product lines entirely to electric vehicles over the next two to three ...

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First Published: Tue, September 19 2017. 09:47 IST