Fresh demand for cement seen improving in FY21: Atul Daga of Ultratech

In a Q&A, the CFO of the firm says he sees a spike in costs as it looks to spend on marketing, advertising and branding in the coming months

With strong September quarter performance, Ultratech Cement Ltd is ready for spending on marketing, branding and advertising, a cost head it had shut in the quarter. Atul Daga, chief financial officer of the company, tells Aditi Divekar about the fresh demand expected in the sector in the coming months and companies plans to capture it.

Edited excerpts

The September quarter is seasonally weak for cement, yet the topline was strong. Do you think, this was a pent up demand? Do you see demand sustaining through FY21?

Demand will not just sustain, but is also seen improving in remaining part of FY21. Fresh demand