Netflix, Amazon slug it out in India's competitive video streaming market

Netflix and Amazon Prime market share gain at the cost of Indian platforms - Hotstar, VOOT, Jio Cinema

Just like the smartphone segment, the video streaming space (also known as OTT or over the top) in the country is witnessing a fierce fight between indigenous and global players with the latter gaining a stronger foothold in the domestic market.

According to the latest data, Netflix and Amazon Prime Video, two of the dominant players globally, have steadily grown their market share in the country this year at the expense of local firms such as market leader Hotstar, Jio TV and Jio Cinema. 

Los Gatos (California)-headquartered Netflix saw its market share grow to 6.3 per cent till October from