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Google woos 'Bharat' to add 1 bn users globally

The company is making huge efforts as it wants to capture the largest chunk of the Indian market in order to add a billion users globally

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Karan ChoudhuryKiran Rathee New Delhi
Competing with tech and e-commerce giants such as Microsoft and Amazon, global tech giant Google has introduced a host of ‘India First’ products that can be used in a number of regional languages to capture Tier-III, Tier-IV markets and the rest of India. 
 
From two-wheeler maps, expansion of mobile wallet Tez into rural areas, a new operating system for low-end phones, Google Assistant for JioPhone, to an app that helps getting rid of the spamming WhatsApp forwards, Google is going all out to win over the hinterlands.

It has also made its voice-based Indic language search crisper so that people