HP pitches for the millennial play

With its newly launched gaming portfolio, PC major is looking to find relevance

There is an infamous (albeit anonymous) quote that gamers across the world identify with: “Video games ruined my life. Good thing is, I have two more”. The quote has also become a familiar qualifier for companies looking to understand and communicate with gamers; a category labeled variously as ‘serious consumers of fun’, ‘addicts’ and ‘fanatical about experience’. As HP steps into the still nascent market for gaming devices in India, it is looking into every insight or comment that lets it understand the country’s group of gamer-consumers better. At the same time, it is also hoping to leverage its new