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More Indians paying for apps now, says Google

Consumer spending on apps grew by 300% on Play Store in past one year

Alnoor Peermohamed  |  Bengaluru 

Indian consumers spent three times more on smartphone apps in the past year, according to Google, which sees this as an inflection point in the country’s digital ecosystem that will allow developers to finally monetise their apps. “If there’s one thing that the Indian internet ecosystem has been challenged with, it is monetisation.

But we believe that the time has come where we’re beginning to see a change in monetisation in India,” said Rajan Anandan, managing director, Google India. Alongside seeing app downloads on its Play Store exceed ...

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First Published: Wed, August 02 2017. 00:25 IST
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