Kia in India will be successful' launch, says Han Woo Park

Kia Motor of South Korea announced it was entering India market with an investment of $1.1 billion

Last month, Kia Motor of South Korea announced it was entering the India market with an investment of $1.1 billion at a manufacturing site in Andhra Pradesh, slated to begin producing in 2019. Han Woo Park, president at the Seoul-headquartered entity, to Ajay Modi in an e-mailed interaction. Edited excerpts: that the company is doing a feasibility study for vehicles including SUV and sedan. Park, who spent three years as MD&CEO of Hyundai (Kia’s parent company) in India, said it will focus on a differentiated brand positioning and strong aftersales to gain volumes in the world’s fifth biggest car market.