Dubai-based retail major Landmark Group is envisaging opening 50 more Easybuy apparel value retail format stores across the country over next three years, according to Easybuy vice-president and retail head Rajiv Ranjan.
Launched a year ago, Easybuy is Landmark's fourth retail format with the other three being Lifestyle, Max and Spar. The company has so far opened nine Easybuy stores across the country, including seven in Telangana and Andhra Pradesh.
"The franchisee-run Easybuy exclusive format stores, typically with a carpet area of between 5,000sft and 6,000 sft, are targeted at middle-class families in Tier-II and Tier-III cities, offering over 1,000 styles in the price range of Rs 69 to Rs 699," Ranjan told mediapersons here on Wednesday.
Stating that each of the Easybuy stores involves an investment of Rs 1 crore, Ranjan said Landmark Group was expecting Easybuy to generate revenues of Rs 100 crore by the end of this financial year.