Media pitching gains steam

Almost Rs 1,500-2,000 cr worth of media business is up for review in the first 2 months of the year

This year appears to have begun on a tough note for most media agencies in the country. Media accounts worth Rs 1,500-2,000 crore are up for grabs as advertisers from automobiles to fast-moving consumer goods and electronics review their media buying and planning mandates. 

Some of them such as Maruti Suzuki, the country’s largest car maker, and Titan, the fifth-largest watch maker in the world, have found new agency partners in Dentsu Aegis Network and Madison, respectively. The accounts, estimated to be Rs 500 crore and Rs 200 crore in size, respectively, were earlier with IPG Mediabrands Initiative and GroupM’s