Moglix has Alibaba's B2B in its sights

The e-commerce firm sees finding talent crucial to its expansion plan

Having a catchy brand name matters for an e-commerce company. This is the first thing Rahul Garg, founder and CEO of Moglix, learnt from his inspiration, Chinese technology giant Alibaba. Just like Alibaba, he needed a brand name everyone easily would remember and relate to.

So Garg zeroed in on his favourite character from childhood, Mowgli of Jungle Book, and named his B2B e-commerce marketplace that specialises in procurement of industrial products Moglix. Two-and-a-half years and unit economics profitability later, Garg thinks it was one of the best decisions he had ever taken. If he plays his cards right, he believes