Business Standard

MX Player will be biggest beneficiary of Indian OTT growth: Satyan Gajwani

Platform is not profitable today but will grow rapidly, says vice chairman of Times Internet.

Satyan Gajwani

Satyan Gajwani

Vanita Kohli-Khandekar
OTT is the "biggest shakeup" in the Indian consumer landscape and set to become primary medium for entertainment, says Satyan Gajwani, vice chairman of Times Internet Limited and board director, Times of India, in an interview with Vanita Kohli-Khandekar.

The strategic and operational relevance of MX for Times Internet.

MX Player is the largest OTT in India. For consumers, it satisfies a growing demand for consumer video; for advertisers, it provides a brand-safe, large-scale entertainment ecosystem.

MX Player’s contribution to revenues and growth.

MX is one of the fastest-growing pieces in our well-diversified portfolio. It is not profitable today but

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First Published: May 25 2022 | 11:28 PM IST

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