Preferences vary; consumer needs remain the same, says Albinder Dhindsa

The biggest grocery businesses in the world have managed to deliver savings to their customers, says Albinder Dhindsa, Co-founder & CEO, Grofers

You had to tweak your business model as recently as in 2016. What were the key insights that made you relook at your business model/operation?
In 2016, we pivoted our business to an inventory-led model. The biggest reason that made us pivot to an inventory-lead model is that it was difficult to control user experience. Very few merchants had technology to give inventory visibility to us, which lead to customers either not receiving all the products they had ordered, or not receiving good quality products.
 
It was an important decision for us to make this change and keep up