Prione's 'mission' is to enable 25 mn businesses in e-commerce: CEO Jathar

Company is a joint venture between Amazon and Catamaran Ventures; it is aiming for 20 per cent year-on-year growth.

Prione, a joint venture between Amazon and Infosys co-founder N R Narayana Murthy’s Catamaran Ventures, has a "mission" to enable 25 million small and medium businesses to grow in e-commerce, its CEO has said.

Pankaj Jathar, who took over recently, likes to run marathons and ride his motorbike. During the coronavirus pandemic, he focused on running early mornings or late evenings depending on his work at Prione. Jathar said the pandemic boosted online retail as it helped small and medium businesses.

“Our mission is to enable 25 million SMBs into e-commerce,” said Jathar, in an interview. “Our belief is that