PVR expands IMAX screen footprint

Its five-screen deal with IMAX amounts to an investment of Rs 55 cr

Cinema exhibition chain PVR has signed an agreement with the IMAX Corporation to add five more IMAX theatres by the end of 2019. The Ajay Bijli-led exhibitor currently runs four IMAX screens in the country with a fifth screen installed and ready for operation in the coming weeks. This deal with PVR Cinemas marks one of the largest single theatre signings for IMAX in the country, bringing the total number of IMAX theatres to 26, with 11 currently open and 15 contracted to open.

Through this roll-out, PVR will reach a count of 10 IMAX screens and will retain its position