Quikr brokerage business to increase from HDFC Realty buy

Once this deal goes through, Quikr would have added 5 firms in real estate in the past two years

Tiger Global-backed online classifieds company Quikr will expand its brokerage business once it acquires HDFC Realty and its digital unit HDFC Red, helping it generate higher margins for converting leads that it generates from its online properties.

The brokerage business also helps it get access to more premium realty buyers, who need servicing for their real estate needs. Quikr, which has shifted its focus from horizontal to become a vertically focused listings player, has been on a acquisition spree over the last two years, to expand its offering on specific verticals. It has strengthened vertical play in automobiles, real estate, jobs,