Reliance Jio announces range of postpaid plans to take on rivals

In the June quarter, Airtel had the highest ARPU among telecom companies of Rs 157 followed by Jio (Rs 140).

Reliance Jio, India's largest mobile service provider, on Tuesday announced a range of postpaid plans, including many firsts such as in-flight mobile connectivity, to make a dent in its rivals' businesses.

Jio, which began operations in 2016, has emerged the largest operator due to aggressive marketing and attractive low cost plans. However, less than 1 per cent of its 398 million plus subscribers are in the postpaid segment. 

In contrast, Airtel and Vi ( Vodafone Idea) have 5.2 and 7.2 per cent of their customers in the postpaid category. Postpaid services offer on an average three times higher average revenue