Reliance Jio, India's largest mobile service provider, on Tuesday announced a range of postpaid plans, including many firsts such as in-flight mobile connectivity, to make a dent in its rivals' businesses.
Jio, which began operations in 2016, has emerged the largest operator due to aggressive marketing and attractive low cost plans. However, less than 1 per cent of its 398 million plus subscribers are in the postpaid segment.
In contrast, Airtel and Vi ( Vodafone Idea) have 5.2 and 7.2 per cent of their customers in the postpaid category. Postpaid services offer on an average three times higher average revenue