Subscription-based biz will do good in age of Big Data: Adobe Systems CEO

Voice and vision will be the key interaction points between an entity and its customer in delivering high-level services in virtual reality, augmented reality among others

Adobe Systems CEO Shantanu Narayen has asserted that the subscription-based businesses will be successful in the age of  Big Data as they always keep in mind customer expectations and are constantly working to retain them.

To meet the rising demands of clients, an enterprise should have the ability to deliver the best experience to a customer on the right time. Those who do not use data to their use will be disadvantaged, he said.

Speaking on “Information age is over, Welcome to the Experience age” at the World Congress of Information Technology(WCIT) and Nasscom India leadership summit on Monday, Santanu