Super apps, super challenges: Who and what's in play to hook customers

No super app in Asia has entered the health sector in a big way. In India, the Tata 1mg health care tie-up has broken into the space

Unlike the race to buy airwaves by telecom companies, airports by infrastructure companies and city gas networks by energy companies, the race to develop super apps by consumer-facing companies in India has not brushed up against any regulatory issues. Officials at the Ministry of Electronics and Information Tech­nology and at other regulators are happy they do not have to meddle in who among the Tata group, Reliance Industries Ltd, Flipkart or Paytm will manage to build an app that sweeps in customers.

Unlike separate apps a custo­mer uses on her mobile to order groceries, buy food or airline tickets or