Swiggy taps customer data to help restaurants scale up

Swiggy has emerged as a leaders infood tech companies by focusing largely on making deliveries

Sudhakar Vempalle, co-founder of a fast food restaurant chain here called Leon Grill, plans a fourth outlet in the upmarket locality of Koramangala that also houses a large number of start-ups.

His decision is partly instinct but also based on data shared by online food ordering platform Swiggy. Over half the orders from Leon Grill's first outlet near Indiranagar here are now routed through Swiggy, making the online platform a formidable ally in the chain's growth.

Even at its two newer outlets in HSR Layout and St Mark's Road, online orders make up 35 per cent and 15 per cent, respectively, of