Companies pitch 'coronavirus-proof' clothes, as doctors seek evidence

Textile firms get international partners for fabric technology, stitch up clothing line for the pandemic

With the coronavirus (Covid-19) pandemic abating, companies are turning to preventive measures to boost their revenues. 

To cater to the antiviral fabrics and antimicrobial segment, almost all the Indian big textiles brands, including Reliance, Arvind, Aditya Birla, Donear Group, Raymond, and Siyaram have entered the market, which is expected to surpass $20.5 billion by 2026, globally.

Companies started their journey with reusable masks and personal protective equipment (PPE) kits, and today, they are offering a range of PPE clothing along with fashion and casualwear. Research shows that viruses and bacteria can remain active on textile surfaces for up to two days.

Peter England,