India on Friday announced a partnership with ZestMoney that will enable customers to buy Xiaomi products on EMI, without a credit card, from the company's website Mi.com.
"By the addition of affordable EMI options without credit cards, we hope to provide a comprehensive purchasing experience for Mi Fans on Mi.com," said Raghu Reddy, Head-Online Sales, Xiaomi India, in a statement.
Mi Fans will be able to use this credit limit to pay for their order by using "Cardless EMI" at the checkout.
"With the advancements in digital authentication such as Aadhaar-linked e-KYC, we are able to instantly sanction EMI via a completely digital paperless process," Lizzie Chapman, CEO and Co-Founder, ZestMoney, added.
Xiaomi currently has a 46.9 per cent share of the online smartphone market. Mi.com on an average gets over 21 million unique visitors in one month and over a million daily active users, the company said.
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