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ZEE enters Poland; expands European footprint

Channel's schedule, adapted to the local market, will be created by the Polish team

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. Photo: Twitter
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Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. Photo: Twitter

BS Reporter Mumbai
Punit Goenka-led Zee Entertainment Enterprises Limited (ZEEL) has forayed into Poland and appointed Pawel Kolasa as country manager – Poland. He will report to Neeraj Dhingra, CEO – ZEE Network Europe. This makes ZEEL the first Indian media and entertainment company to enter Poland. 

The channel’s schedule, adapted to the local market, will be created by the Polish team. The channel will launch in Poland later this year. It will also soon launch a specially customised version of Zee. One, its dedicated Bollywood film and entertainment channel for Polish audiences.
 
Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In