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"Customers can now use Zomato to order online from a huge number of restaurants, and enjoy the convenience of making completely cashless payments using the Paytm Wallet," Tanmay Saksena, Global Business Head, Zomato Order said. So far, Zomato users could pay through credit/ debit cards, netbanking, and cash on delivery.
The company believes that the step would help in adding new customers. "We hope to see a lot of cross-pollination between Paytm's 100 million wallet user base and Zomato's 25 million monthly visitors in India," said Saksena.
According to Zomato over the past year the company has been focusing on product innovation and this is another move in that direction. The development follows Zomato's strategic investments in last-mile delivery players Grab and Pickingo, and a partnership with Delhivery.
The restaurant search and discovery website also plans to offer the option of table reservations and point-of-sale systems in the near future. Zomato is currently valued at over $1 billion with Info Edge as its majority shareholder and Sequoia Capital and Vy Capital as other key investors.
