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Apple iPhone 8 and 8 Plus India launch date hits grey market sellers hard

Apple has updated its marketing and sales strategy to make an impact in India

iPhone 8 and iPhone 8 Plus
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iPhone 8 and iPhone 8 Plus

BS Web Team New Delhi
Apple's decision to start sales of its new iPhone 8 and 8 Plus smartphones in India just a week after their global launch may be welcome news for die-hard fans of the Cupertino-based tech giant's products but it has driven the cheer out of the country's grey markets, according to reports. 

Apple will launch the new iPhones in India on September 29 with pre-booking starting from September 22. According to the Economic Times, this means that die-hard fans who would  rush to grey market sellers in places like Mumbai’s Heera Panna market and Delhi’s Gaffar Market to get their hands