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BJP ropes in Prasoon Joshi-led McCann for branding UP as tourism hub

Yogi government focuses on developing infrastructure facilities of tourism spots and their beautification

Press Trust of India  |  Lucknow 

Taj Mahal
Taj Mahal (Photo: Wikipedia)

Pulling out all the stops to sell as an emerging tourism hub, the has roped in Indian arm of Erickson for its branding, the of which is

And the state's new tagline is: "

UP nahi dekha toh India nahi dekha", Rita Bahuguna informed in the Assembly today.

"We are committed to promote tourism sector in a big way and Prasoon Joshi's has been engaged for its branding. The catchy tagline 'UP nahi dekha toh India Nahi dekha' (If you have not seen UP, then you have not seen India too) is attracting attention," the said while replying to a question raised by member Aradhana Mishra in the assembly.

She added that the government is focusing on developing infrastructure facilities of tourism spots and their beautification.

"Ramayana, Buddha, Krishna, Spiritual and other circuits are being developed under various schemes. Mahotsavas were also held in a number of districts to promote tourism and showcase local talents," said.

When asked the about what the government has done to ensure air connectivity, she replied, "five MOUs have been signed for the air connectivity."

Boasting about the work done by her government for tourism sector, she claimed that what the BJP did in last 10 months had not been done by previous governments, even in past 40 years.

The minister further asserted that tourism has been the focus area of UP Chief Minister Yogi Adityanath, something she said could also be used to generate employment.

First Published: Mon, February 12 2018. 20:51 IST