Climate gloom and doom? We need stories about taking action, too

Communication strategy compels how we can act to avoid the worst consequences of climate change

There’s been no shortage of pessimistic news on climate change lately. A group of climate scientists and policy experts recently declared that we have just three years left to dramatically turn around carbon emissions, or else. Meanwhile a widely circulated New York magazine article detailed some of the most catastrophic possible consequences of climate change this century if we continue with business as usual.

Critics pounced on the article, claiming gloom-and-doom messages are disempowering and thus counterproductive.

But are they? And is there a better way to communicate to people about the urgency