Women's Cricket World Cup: India vs England final had 19.5 mn impressions

Viewership from rural India was 9.9 mn, marginally more than the urban audience at 9.5 mn

The Women’s World Cup final between India and England grabbed eyeballs in India, raking in 19.53 million impressions during the telecast. It was by far the most-watched match of the International Cricket Council (ICC) Women’s World Cup this year, bringing in viewers from rural and urban India. 

According to data provided by Broadcast Audience Research Council (BARC) India, the viewership from rural India was 9.9 million impressions, marginally more than the 9.5 million impressions registered in the urban audience. 

Of the seven matches that India played, the final was obviously the most viewed. The semi-final against Australia ranked at number