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Olympic fashion: Winning or not?

For Ralph Lauren, Burton and The Hudson's Bay Company, kitsch is out and streamlined is in

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Vanessa Friedman | NYT
The 100-day countdown to the Winter Olympics in Pyeongchang, South Korea, may have just begun, but the race to the fashion finish line among the various teams is well underway.

Canada, France, and Poland began to roll out their outfits last month — there was even a special Olympic fashion show in Warsaw that also featured with Croatia, Greece, Latvia and Serbia. This week, the United States hopped off the starting blocks and into the fray.

On Wednesday, in a kind of style relay, Ralph Lauren unveiled the closing ceremony looks for Team USA, Burton showed off the snowboarding kit,