Pandemic-proof endorsers: The five names which stand out in 2020

Bachchan, Kumar, Khurrana, Kohli and Dhoni have been visible in a difficult year; charm remains intact, say experts

Oral care major Colgate-Palmolive has just signed up actor Ayushmann Khurrana to endorse its new toothbrush range. This is Khurrana's nineteenth brand, coming at a time when the Covid-19 pandemic, Sushant Singh Rajput case, and the Bollywood drugs scandal have disrupted the celebrity endorsement market.

Khurrana, 36, has company. 

Names such as Amitabh Bachchan, Akshay Kumar, Virat Kohli, and Mahendra Singh Dhoni have stood out in a difficult year that continues to see brands back them when still others have seen their visibility fade.

For instance, in the past one month, Kumar has featured in four new ad campaigns for