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PM Modi, India's social media star, struggles to get government online

Narendra Modi is the most followed world leader on social media

Prime Minister Narendra Modi addresses the Vibrant Gujarat Global Summit 2017. Photo: PTI
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Prime Minister Narendra Modi addresses the Vibrant Gujarat Global Summit 2017. <b>Photo: PTI</b>

P. Vigneswara Ilavarasan | The Conversation

The Conversation Global’s new series, Politics in the Age of Social Media, examines how governments around the world rely on digital tools to exercise power.

When Narendra Modi was elected in early 2014, the media declared him “India’s first social media prime minister” and compared his approach to technology to that of former US president Barack Obama. In 2016, Time magazine named Modi one of the 30 most influential people on the internet.

Today, he is the most followed world leader on social media, with more than 40 million Facebook followers. Needless to