Apple leads premium segment with 57% share in Q1 with iPhone 11 success

Within models, iPhone 11 continued to do well and was the highest-selling model in the premium segment for Q1

Riding on the success of iPhone 11, Apple led the global premium segment with 57 per cent market share, followed by Samsung and Huawei, according to a new report.

While most of the brands declined, OPPO grew 67 per cent (from a low base) driven by Reno 3 and Reno 3 Pro 5G series, and Xiaomi also grew 10 per cent from a small base driven by the Mi 10 5G and Mi Note 10 series.

The top 3 players together captured 88 per cent of the segment during the quarter globally, according to Counterpoint Research.

"Within regions, Apple and