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Apple makes 50-yr-old facial recognition go mainstream

Technology may now pop up at homes, in stores and on other phones

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Start-ups selling their own versions of facial recognition say they’ve seen a pick-up in demand since Apple announced the iPhone X. Photo: iSTOCK

Olga Kharif | Bloomberg
Thanks to Apple’s new iPhone X, facial recognition may finally be on the verge of breaking out with consumers.
 
The technology first developed in the 1960s has since been mostly relegated to the realm of government agencies and high-security firms. But if it follows the same path as Apple’s previous roll-outs, like fingerprint sensors, it’s just a matter of time before the technology starts popping up in homes, stores and on other phones, too.
 
While not everyone will buy the $999 high-end iPhone, rival electronics makers are already trying to figure out how they can incorporate the technology