 "Kenichiro Yoshida")
Fifteen profit warnings in seven years.
That was the embarrassing pattern Kenichiro Yoshida promised to end after he took over as Sony’s finance head in 2014. Billion-dollar losses in the famed television business, red ink from personal computers and a smartphone division trying to be all things to all people in the age of the iPhone had the company in a parlous state.
Now, with Sony on track to post record full-year profits this fiscal year, Yoshida’s top priority as the company’s new chief executive officer will be to make sure that a new era of stability endures.
That was the embarrassing pattern Kenichiro Yoshida promised to end after he took over as Sony’s finance head in 2014. Billion-dollar losses in the famed television business, red ink from personal computers and a smartphone division trying to be all things to all people in the age of the iPhone had the company in a parlous state.
Now, with Sony on track to post record full-year profits this fiscal year, Yoshida’s top priority as the company’s new chief executive officer will be to make sure that a new era of stability endures.
