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Ferrari vs designer: Bikini-clad models on their car has the company fuming

The spat between Ferrari and Plein highlights the awkward co-existence of brands whose clienteles overlap

At Ferrari, a Battle Over Bikinis, Sneakers and a Garden Hose
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Benedikt Kammel | Bloomberg
Ferrari and Philipp Plein should get on just beautifully. After all, few companies spell money and life in the fast lane quite like the Italian manufacturer. And few people personify the ostentatious display of wealth quite like the German fashion designer known for leopard-print gowns, crystal-studded sneakers, and skimpy swimwear. But that’s where the trouble started.

Plein has posted photos on Instagram featuring a pair of bikini-clad women suggestively gyrating atop an acid-green Ferrari while the designer douses the proceedings with a garden hose. Another series showed Plein’s sparkly footwear arrayed on the hood of his 12-cylinder Ferrari 812 Superfast.

A law