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Google banks on smarter search to catch Amazon's voice assistant

Amazon has thousands of voice-based apps up and running, far out-numbering Google's tally

Google banks on smarter search to catch Amazon's voice assistant
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Mark Bergen | Bloomberg
Here is Google’s vision for the future of computing: As you drive home from work, you tell your car, “Ok, Google,” triggering the company’s Assistant. You order food, the digital helper handles the transaction and makes sure it’s ready when you arrive.
 
Right now, Amazon.comand its Alexa digital assistant are closer to realising that goal, having cut a deal this year with Ford Motor to let drivers search, shop and control other devices by voice from their vehicles.
 
That’s just one of the ways Amazon is outpacing Google in the race to weave a digital assistant into consumers’