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The age of collective narcissism is here. Welcome!

The central feature of narcissism is emotional dependence on admiration and recognition by others

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Agnieszka Golec de Zavala

Consider slogans such as “Make America great again”, used by Donald Trump, or “Take back control”, used by the Brexit campaign. They suggest that in the US and the UK, the unique position of the nation has somehow been undermined – and that somehow it needs to be restored.

Both slogans were the perfect pitch to mobilise what are called collective narcissists. These are people who want their group to be constantly recognised by others. They are hypersensitive to any signs that it is not.

The central feature of narcissism is emotional dependence on admiration and recognition by others.