With a price tag of just Rs 1 lakh, the Nano was meant for all those Indians who wanted to drive a car but couldn’t afford to buy one. Once it’s out on the road, pundits had said, the market will explode. Every nook and cranny of the country will be crammed with the small wonder. Ratan Tata, the chairman of the Tata group, had told The McKinsey Quarterly when the Nano was being conceived that such a car could sell up to a million pieces in a year.

<p><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>A topsy-turvy ride</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; FONT-WEIGHT: bold;'>Nano

A topsy-turvy ride

Nanos sales have been sliding. How does Tata Motors plan to bring the excitement back?

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