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  • 26-Mar-2012 | Preeti Khicha

    Riding the luxury wave

    Italian brand Roberto Cavalli plans to invade store shelves in India soon. It has partnered with Infinite Luxury to get a toehold in the luxury market in India.

  • 14-Mar-2012 | Preeti Khicha

    Radio One sings a different tune

    Radio One (94.3 MHz) is singing a different tune in its two key markets, Delhi and Mumbai. The radio channel, a joint venture of BBC Worldwide and Next Mediaworks, has taken a step away from the de-rigeur Bollywood music, and is positioning itself ...

  • 09-Mar-2012 | Preeti Khicha

    Premium will grow twice the rate of the market: Salil Sadanandan

    Interview with MD, Kohler India

  • 20-Feb-2012 | Preeti Khicha

    A brand new configuration

    As the big players tweak their strategies, low-cost offerings have queered the pitch in the category. So where is the tablet PC market in India headed?

  • 08-Feb-2012 | Preeti Khicha

    Heineken eyes the uber-premium

    UB's 'new-born baby' is investing heavily in high-quality activations to nurture the brand

  • 06-Feb-2012 | Preeti Khicha

    Cafe Coffee Day: Homeward bound

    Cafe Coffee Day, the largest coffee chain operator in the country, is eyeing the home consumption market with keen interest. It recently launched the Coffee Day WakeCup, a single serve coffee brewing system, priced at Rs 4,000 for the basic version ...

  • 06-Feb-2012 | Preeti Khicha

    Budgeting for the uncertain times

    The new campaign for HDFC Life Insurance's online term insurance is aimed to make the potential consumer ¿feel concerned¿

  • 27-Jan-2012 | Preeti Khicha & Mahesh Kulkarni

    Sonata takes on small boys

    The Tata firm wants to fight unorganised players with India?s cheapest watch brand

  • 20-Jan-2012 | Preeti Khicha

    Kaya goes in for facelift

    The hair and skin care services brand is trying hard to change consumer perceptions

  • 16-Jan-2012 | Preeti Khicha

    To stretch or not to stretch

    The turmoil at Kingfisher Airlines brings us to a more fundamental question: How far can you stretch a brand before you actually start hurting it?.

  • 09-Jan-2012 | Preeti Khicha

    Q&A: Kanwal Rekhi, Inventus Capital

    'If you are uncomfortable selling, you will not succeed as an entrepreneur'

  • 02-Jan-2012 | Preeti Khicha

    Moving up the value chain

    Faced with competition from low-cost locations and inefficiencies associated with unwieldy growth in head count, Indian IT companies are exploring non-linear growth strategies.

  • 30-Dec-2011 | Preeti Khicha

    Pizza Hut wants a larger pie

    The most recent offering by Pizza Hut is an extended menu of 15 localised pizzas derived from regional tastes like Sev puri, Chettinadu paneer, Chicken achari, Nimbu mirchi, to name a few. The new offerings, marketed heavily through a 360 degree ...

  • 26-Dec-2011 | Preeti Khicha

    How to execute cross-promotion: Ra.One

    With Ra.One, Bollywood attempted what Hollywood movies like Harry Potter and Shrek have done as a proven marketing ploy. Agreed, Ra.One did not get the crowds swooning but it remains a shining example of a Bollywood movie trying to build a ...

  • 19-Dec-2011 | Alokananda Chakraborty & Preeti Khicha

    Social theme: New branding paradigm

    More and more brands are weaving a strong social message into their advertisements to stand out in the clutter.

  • 12-Dec-2011 | Preeti Khicha

    Sonic: No child's play

    The sixth channel from the Viacom18 stable is set to premiere mid-December. Christened Sonic, the channel is an extension of the Nickelodeon franchise and will be pitched between the kids channel Nickelodeon and youth channel MTV. The channel is ...

  • 12-Dec-2011 | Preeti Khicha

    Second coming

    A group of friends are out on a joyride in the Tata Nano. Amid the fun and the laughter, the commercial highlights the unique features of the car: Groovy interiors, great suspension, comfortable air-conditioning, short turning radius and ...

  • 07-Dec-2011 | Preeti Khicha

    Yummiez heats up the frozen food segment

    Godrej Yummiez, the ready to cook frozen food brand under the Godrej Tyson Foods portfolio has just launched its maiden television campaign. And as is evident in all the three commercials, the consumption occasion the brand is going for is ...

  • 05-Dec-2011 | Preeti Khicha

    The upside of a downturn

    Corporate India learned tough lessons as the global financial markets melted down in 2008. With economic data in the country suggesting the recent recovery may be affected by headwinds from the global slowdown, now is a good time to remember the ...

  • 30-Nov-2011 | Preeti Khicha

    Tanishq showcases sibling

    Its first sub-brand, Mia, faces tough competition in the crowded domestic jewellery market.

  • 28-Nov-2011 | Preeti Khicha

    Q&A: Nirmalya Kumar & Phanish Puranam, Aditya Birla India Centre

    'VCs are not funding ideas that may never work and that is our issue'

  • 28-Nov-2011 | Preeti Khicha

    Serious business

    Birla White’s parrot commercial tries to put the brand top-of-mind with a healthy dose of everyday humour.

  • 23-Nov-2011 | Preeti Khicha & Dilasha Seth

    Lavazza brews big plans for India

    The Italian coffee chain may find the going tough in an already crowded market.

  • 21-Nov-2011 | Preeti Khicha

    Cadbury India: The calcium connection

    Cadbury Bournvita has once again revamped the packaging for its health food drink Bournvita. Besides addressing usage issues like air-tight storage and better shelf visibility, the new packaging, designed by London-based agency Blue Marlin, aims to ...

  • 11-Nov-2011 | Preeti Khicha

    Stretching the Horlicks core

    GlaxoSmithKline is piggybacking the Rs 1,600-crore brand to step into newer product categories.